Tata Motors gains on foraying into super-luxury inter-city bus segment

15 Mar 2012 Evaluate

 Tata Motors is currently trading at Rs. 291.75, up by 2.65 points or 0.92% from its previous closing of Rs. 289.10 on the BSE.

The scrip opened at Rs. 289.00 and has touched a high and low of Rs. 294.15 and Rs. 284.25 respectively. So far 13, 33,000 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 294.15 on 15-Feb-2012 and a 52 week low of Rs. 137.65 on 13-Sep-2011.

Last one week high and low of the scrip stood at Rs. 294.15 and Rs. 271.70 respectively. The current market cap of the company is Rs. 78,524 crore.

The promoters holding in the company stood at 35.04% while Institutions and Non-Institutions held 38.91% and 8.95% respectively.

Tata Motors, country's largest automobile manufacturer, has forayed into the super-luxury inter-city bus segment with the launch of the Tata Divo. After Volvo and Mercedes, Tata Motors will be third player in the country in this segment.

The company is charging Rs 66 lakh-90 lakh bracket for Tata Divo at ex-showroom Thane with a seating capacity between 37 and 45. Compared to Volvo and Mercedes, it is priced 10% lower. It plans to roll out around 150 buses in this category in the first year. The super-luxury bus segment is a relatively small market in India with a roll-out of around 40-50 buses a month.

Tata Divo is already being sold as a global brand out of Europe under the Tata Hispano Motor Carrocera, Tata's European subsidiary based in Spain. The company will be manufacturing buses at its plant in Goa. It has already been launched in the northern region. The company has got orders for another 25-50 vehicles, of which 15-20 have already been delivered.

Tata MotorsPassenger Share Price

367.45 -0.05 (-0.01%)
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