Maruti Shifts DZire Production to Gurgaon

06 Jul 2011 Evaluate

In the first step to de-risk its operations, country’s largest carmaker Maruti Suzuki is shifting the production of its highest-selling DZire sedan to its older Gurgaon facility from its current Manesar plant. DZire is India’s largest-selling sedan and the fifth-most sold car after hatchbacks like Alto, WagonR, i10 and Swift.

Maruti will carry out some layout changes at its Gurgaon plant, where it started production of its cars in India way back in 1983, to start pumping out metal sheets in its press shop, to carve out body shells for DZire where aging but best-selling cars like Alto, WagonR, Estilo, Eeco, Ritz as well as the much older Omni and Gypsy models are also made. 

The Gurgaon plant manufactured bulk of the 12.73-lakh cars that were produced in the last fiscal, while a little over 3 lakh cars of these were rolled out of the Manesar plant. The change comes after the company faced a major production hassle with the 13-day workers’ strike at Manesar plant in June, which had brought production of its high-selling cars like Swift and DZire to a grinding halt and threw its entire manufacturing cycle into a tailspin. The fallout of the strike has been the pretty serious with Maruti losing out hugely on its in-demand cars that are currently manufactured at its Manesar plant only.crackcrack

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