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M&M unveils new truck series Blazo at Auto Expo Motor Show 2016

05 Feb 2016 Evaluate

Mahindra and Mahindra (M&M) is looking to double its market share to about 6% in the fast-growing medium and commercial vehicle (M&HCV) segment. In this regard, the company has unveiled its new truck series Blazo during the ongoing 14th Auto Expo Motor Show 2016 in New Delhi.

Claiming to offer a superior mileage, the Blazo series include haulage, tractor trailer and tipper vehicles. Bollywood actor Ajay Devgn has been roped in as the face of the new campaign for Blazo series.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

 

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