M&M’s recently launched ‘KUV100’ crosses 21,000 bookings

18 Feb 2016 Evaluate

Mahindra & Mahindra (M&M), India’s leading SUV manufacturer, has crossed 21,000 bookings in just a month post launch of its young SUV, ‘KUV100’. The KUV100 has received a phenomenal 1.75 lakh enquiries and more than 2.7 million visits on its website since its launch in January 2016.

Conceptualized and developed with the aim of creating a new category with the SUV proposition at an attractive price point, the KUV100 has appealed significantly amongst youth and first time car buyers. Mahindra’s ground up petrol engine mFALCON G80 and diesel engine mFALCON, D75 have also been well received by customers, and almost half the bookings have been received for the petrol variant.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.


Mahindra & Mahindra Share Price

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Peers
Company Name CMP
Tata MotorsPassenger 347.30
Maruti Suzuki 15764.00
Mahindra & Mahindra 3572.45
Hyundai Motor India 2276.75
Mercury Metals 31.60
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