PC Jeweller has acquired ‘Azva’ brand, through one of its wholly owned subsidiaries, from the World Gold Council. Azva was India's first concept-based gold bridal jewellery brand, launched by the World Gold Council in 2012, to demonstrate the potential of the branded gold jewellery segment in India, and it has since carved out a niche in the premium bridal gold jewellery market.
PC Jeweller is one of the leading jewellery companies in India in the organized jewellery retail sector. Its operations include the manufacture, retail and export of jewellery. The company has developed a strong brand in north and central India markets.