PC Jeweller has informed that the acquisition of the ‘Azva’ brand, through one of it’s wholly owned subsidiaries, from the World Gold Council. Azva was Indias first concept-based gold bridal jewellery brand, launched by the World Gold Council in 2012, to demonstrate the potential of the branded gold jewellery segment in India, and it has since carved out a niche in the premium bridal gold jewellery market.
The above information is a part of company’s filings submitted to BSE.
