Yes Bank, India’s fifth largest Private Sector Bank, has been ranked in the Top 500 Banking Brands globally, by The Banker, in association with Brand Finance. The bank stands 4th globally in the list of ‘The highest leap by rank’.
Yes Bank has moved up 118 ranks in the list to become the only Indian Bank to feature in the list of most improved ranks. Yes Bank’s brand value has increased by 67% vis-à-vis 2015. Additionally, the brand strength for Yes Bank has increased from AA- to AA+. The evaluation criteria for the study included Brand strength, Brand Revenue and Royalty rate.
Yes Bank is a new age private sector bank. The bank offers a full-range of client-focused corporate banking services, including working capital finance, specialized corporate finance, trade and transactional services, treasury risk management services, investment banking solutions etc.
