Aditya Birla Retail plans Rs 1,500 cr investment in 5 yrs

16 Nov 2011 Evaluate

Aditya Birla Retail (ABR) will invest about Rs 1,500 crore in the next five years as it looks to expand its hypermarket and supermarket stores. The company that runs hypermarkets under the 'More Megastore' brand is looking to open 12 stores each year, while adding around 150 outlets every year to its 'More' chain of supermarkets. For the current fiscal, it has earmarked an investment Rs 300 crore. There will be similar kind of investment each year for the for the next five years. The average store size of the 'More Megastore' hypermarket will be around 60,000-70,000 sq ft. Currently, the company has 12 hypermarkets and 590 supermarkets. At locations where the company finds it difficult to get into malls, it is either building its own sites or is tying up with developers. High inflation has not had any impact on sales, there has been no decline in demand for basic necessity items such as food and grocery. Discretionary categories such as apparels and consumer durables are getting impacted. However, on the premium product site there is an increase in demand due to rising aspirations of consumers and increase in their disposable income.

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