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More exports, new variants to help Tata's Nano plant reach full capacity by March

18 Nov 2011 Evaluate

Increased export contribution and the launch of new variants of Nano are expected to help Tata Motors meet its target of utilising almost full capacity at its 2.5-lakh unit a year plant at Sanand by fiscal-end. Such a strategy will also help mitigate the erratic domestic sales experience of the compact car. The plant will remain dedicated to the Nano and other new variants in the range expected to be launched by March next.

Apart from the domestic market, the Nano is also being sold in Nepal and Sri Lanka. In April, the automaker had said that by fiscal-end, the monthly output at the Nano-only plant would be almost doubled to 20,000 units. However, the slow sales of the small car over the past few months have made it tough for the company to have a consistent ramp-up. In October, Nano's sales touched 3,868 units — the highest point since June.But, this was still far below the peak of 10,012 units seen in April.

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