Eveready Industries India is planning to make a foray into home appliances sector. The company is in the process of launching electrical and non-electrical appliances as ceiling fans, choppers, coffee maker, irons, food processors, water heaters, induction cookers, juicer mixer grinders, juicers, kettles etc. These products will cater to the domestic market.
Eveready is the country’s market leader of batteries and flashlights - selling more than 1.2 billion batteries and nearly 25 million flashlights. Apart from these, Eveready offers a basket of other products - LED, CFL & GLS lamps & other lighting products, and packet tea. Eveready has an extensive distribution network of 3,000 distributors.
