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Mahindra & Mahindra is planning to set up an assembly plant in Southeast Asia

12 Dec 2011 Evaluate

Mahindra & Mahindra, India's largest utility vehicle maker is planning to set up an assembly plant in Southeast Asia. It is eyeing markets in Thailand, Indonesia and Malaysia. The new plant, which will cater to entire Southeast Asian region, is likely to come up in next couple of years and is part of the company's dream of being a global player. The Asian Free Trade Agreement has opened several opportunities for M&M to tap into the full trade block markets amid low and falling duty structure (0-5%) among member countries. The Southeast Asian base is likely to offer products ranging from M&M's utility vehicles to pick-ups, Ssangyong SUVs, Mahindra tractors, along with products from Chinese tractor joint ventures Jiangling & Yeuda Tractors.

Currently, M&M exports vehicles to Malaysia and is aiming to expand to other markets in ASEAN region. The market size for utility vehicles and pick-ups in key ASEAN markets is more than 700,000 units per annum and for tractors it is more than 55,000 units.

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