Mahindra enters into farm equipment rental biz with Trringo

14 Mar 2016 Evaluate

Mahindra’s Farm Equipment Sector (FES), a part of the $16.9 billion Mahindra Group, has entered into agricultural equipment rental services with the launch of TRRINGO, India’s foremost organized rental service. A service dedicated to the farmers of the nation, TRRINGO will operate as a franchisee based model and will effectively bring in new age digital technology to the tractor rental business. This is expected to significantly increase the reach of farm mechanization and enable digital empowerment of the farmers of India. This venture would be set up as a new age startup company.

TRRINGO is a first of its kind technology driven model in the tractor rental business for those farmers who may not be able to afford their own tractor and farm equipment. The TRRINGO service will operate on a dual business model. The first model is one where the franchisee will invest in tractors and equipment to rent them out and set up a hub for operations.

TRRINGO will use a proprietary digital platform as an enabler to process orders and pass them on to the nearest franchisee through location based mapping. It supports easy accessibility and service through a dedicated App and a toll-free number. Franchisee could also tie-up with tractor owners in the vicinity enabling them to rent out equipment to farmers on a commission basis.

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