Eveready Industries India has extended its brand Eveready to a new basket of products - electrical home appliances. Around 60 products in various categories have been launched for the domestic market in the premium and value-for-money segments including fans, water heaters, ovens, toasters, grillers, mixer-grinders, rice cookers and roti-makers. The company’s 4,000-strong FMCG distribution network and 350 electrical product distributors would be keys to the marketing strategy.
Eveready is the country’s market leader of batteries and flashlights - selling more than 1.2 billion batteries and nearly 25 million flashlights. Apart from these, Eveready offers a basket of other products - LED, CFL & GLS lamps & other lighting products, and packet tea.
