Bajaj Auto will convert its niche pro-biking stores across India into exclusive KTM stores to sell the newly launched sports bike, Duke 200 that comes at an invitation price of 1.17 lakh (ex-showroom) Delhi. The country's second-largest two-wheeler maker holds a 40% stake in KTM Power Sports AG, Europe largest sports bike maker, and will distribute the high-end European bikes from existing 34 pro-biking showroom that would be done up with orange KTM livery and six new ones will added in 2012. Besides, there would be 40 service centers dedicated for KTM bikes.
Bajaj would assemble the new bike at its Chakan plant and market it across the country through KTM stores. Following the multi-brand concept, Bajaj would continue to sell Kawasaki Ninja bikes through these KTM branded stores, but would shift its high-end bikes like the Pulsar 200 and Avenger cruiser range to regular Bajaj Auto dealerships that sells its other volume bikes.
