Mahindra & Mahindra’s Agri Business forays into diary business with 'Saboro'

22 Mar 2016 Evaluate

Mahindra & Mahindra’s Agri Business vertical has launched its branded dairy products -- Saboro. Under the Saboro brand, the company will offer an assortment of products, the first of which is the Saboro pouch milk available in 4 variants - Double Toned Milk, Full Cream Milk, Protein Rich Milk and Cream Rich Milk. The brand Saboro is derived from the Spanish word Sabor which means Taste. Saboro reflects the company’s commitment towards delivering high quality fresh fruits and dairy products to the Indian consumer.

The protein rich and cream rich variants are specially developed variants with extra nutrients and cream respectively. The company has put in place a technologically advanced milk collection supply chain in around 70 villages near Indore where it works direct with farmers with an aim of ensuring that they get the best value for their milk and the consumers get milk that is of the highest quality. The company expects to launch a range of fresh dairy products in Madhya Pradesh over the next one year.

Mahindra & Mahindra’s agri-portfolio includes seeds, crop care solutions, irrigation solutions, seed potato, advisory services and import-export of fresh fruit.

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