Jet Airways to consolidate low fare service products under Jet Konnect brand

19 Mar 2012 Evaluate

Jet Airways, India's premier international airline, as part of a strategic rebranding exercise, will consolidate its low fare service products under the Jet Konnect brand to simplify the group's service proposition and enhance brand recall.

Thus, effective from March 25, the erstwhile JetLite and Jet Airways Konnect services will operate under the Jet Konnect brand, enabling guests to avail of a single superior in-flight product in the full service (Jet Airways) and low-fare (Jet Konnect) categories.

Jet Airways (India) and Jetlite (India) will continue as distinct business entities operating under their own airline operating permits. In an attempt to achieve brand consistency, JK connect will be dedicated low fare service with a mixed fleet of boeings and ATR aircraft to operate on metro, tier II and III routes.

The aircraft will be duly painted in JetKonnect colours over time. JetKonnect will offer premiere service on certain routes where guests may enjoy service identical to that enjoyed by Premiere guests on jet Airways. This will be further expanded in a phased manner. The cockpit and cabin crew will don the same uniform as their counterparts from Jet Airways.

Some Jet Konnect flights will operate under the S2 code, while others will have flight numbers perplexed by the 9W code. 9W and S2 will also continue their existing code share agreement enabling guests to enjoy seamless connectivity between India and the world.

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