Mahindra & Mahindra launches all new Big Bolero Pik-up, its Supreme Workhorse

28 Apr 2016 Evaluate

Mahindra & Mahindra (M&M), the leader in the Indian pick-up segment, has launched Big Bolero Pik-up, which offers superior value proposition to its customers. The Big Bolero Pik-up promises to raise the benchmark in the category with its class-leading cargo body length of 9 feet (2765 mm) and payload capacity of 1,500 kgs as well as its stylish looks and comfortable cabin. The Big Bolero Pik-up will retain the core values of the erstwhile Bolero Pik-up - its tough and rugged DNA, high earning potential and low maintenance and will be competitively priced at Rs 6.15 lacs (BS-3 ex-showroom Pune) and Rs 6.30 lacs (BS-4 ex-showroom Pune).

With a 69% market share (FY2016) in the pick-up segment, Mahindra has been the leader in the market and has launched many industry first products and technologies in the pick-up segment. These include the innovation of flat bed pick-ups, 4WD, CBC, introduction of the first micro hybrid technology, first AC pick-up, first CNG pick-up and a range of models to choose from, in the portfolio. The company gauged the need gap in the market for extra space in cargo and payload and provided the customers with the Big Bolero Pik-up. Designed to cater to the needs of stand operators, businessmen and traders the Big Bolero Pik-up will be available in 2 variants - offering payload capacities of 1,250 kgs and the industry-first 1,500 kgs.

Further, as a supreme workhorse that aptly balances superior performance with low maintenance, the Big Bolero Pik-up will be powered by Mahindra’s trusted and proven MDI Engine which has an output of 46.3 kW @ 3200 rpm (63 HP) for BSIII variant and 52.2 Kw @ 3200 rpm(70 HP) for BSIV variant. The Big Bolero Pik-up also boasts of a big ergonomically designed cabin, stylish interiors and power steering as a standard feature across all variants, making it an ideal work companion for customers.

Mahindra & Mahindra Share Price

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