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Britannia Industries surges on launching Snackuits

Britannia Industries Ltd. | Consumer Food | FMCG | BSE: 500825 | NSE: BRITANNIA

26 Mar 2012 Evaluate

Britannia Industries is currently trading at Rs. 572.20, up by 5.95 points or 1.05% from its previous closing of Rs. 566.25 on the BSE.

The scrip opened at Rs. 566.40 and has touched a high and low of Rs. 575.00 and Rs. 565.00 respectively. So far 2699 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 586.00 on 14-Mar-2012 and a 52 week low of Rs. 324.00 on 10-May-2011.

Last one week high and low of the scrip stood at Rs. 575.05 and Rs. 552.00 respectively. The current market cap of the company is Rs. 6862.45 crore.

The promoters holding in the company stood at 50.96% while Institutions and Non-Institutions held 29.86% and 19.19% respectively.

Britannia Industries, an established player in the Rs 7,000-crore salty snacks or the savory market with players such as 50-50, Time Pass and NutriChoice, has launched Britannia 50-50’s new product, Snackuits which bridges the gap between biscuits and snacks,.

Snackuits is baked and has zero fat and is also available in three different flavors such as Swiss cheese, chilly, Chinese hot and sweet and Italian pizza. But to make people aware of the fact that this product is healthy, company is trying really tough as there are several players coming up with something similar every other day.

The company expects 15% additional revenue from Snackuits as the growth rate of the savory baked snacks market is about 20% per annum. The company has started selling Snackuits in the North, West and East and now plans to roll it out in Karnataka, Andhra Pradesh, Tamil Nadu and Kerala later this month. A 30 gm packet is available for Rs 10, while for a 50 gm air-tight container, one will have to pay Rs 20.

Britannia Inds Share Price

5670.35 -58.20 (-1.02%)

23-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Varun Beverages	484.95
Nestle	1410.05
Britannia Inds	5670.35
LT Foods	417.80
Hatsun Agro Product	1009.10
View more..

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