Emami relaunches male fairness cream ‘Fair and Handsome’

10 May 2016 Evaluate

Emami has re-launched male fairness cream ‘Fair and Handsome’ to consolidate its share in the Indian market, for which the company will launch a new advertising campaign with its brand ambassador Shah Rukh Khan.  The company has targeted men age group between 18 -24 and the new product has been developed by experts from India and Australia.

The company is planning to supplement its campaign by focusing on modern retail and point of sales support to connect with customers. Fair and Handsome has about 66% volume share in the men's fairness cream category.

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

Emami Share Price

525.70 5.00 (0.96%)
10-Dec-2025 11:57 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2297.50
Godrej Consumer Prod 1135.60
Dabur India 501.20
Colgate Palmol. (I) 2151.00
P&G Hygiene 12565.00
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