Emami has re-launched male fairness cream ‘Fair and Handsome’ to consolidate its share in the Indian market, for which the company will launch a new advertising campaign with its brand ambassador Shah Rukh Khan. The company has targeted men age group between 18 -24 and the new product has been developed by experts from India and Australia.
The company is planning to supplement its campaign by focusing on modern retail and point of sales support to connect with customers. Fair and Handsome has about 66% volume share in the men's fairness cream category.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands -- BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
