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M&M incorporates subsidiary company for farm equipment rental service

24 May 2016 Evaluate

Mahindra & Mahindra (M&M) has incorporated a company ‘Trringo.com’ in India, on May 23, 2016 as its subsidiary company. The subsidiary has been incorporated to launch an organized farm equipment rental service through a franchise based model and effectively bring in new age digital technology to the farm equipment rental business.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.


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