Apollo Tyres enters into partnership with Wildlife Trust of India: Report

24 May 2016 Evaluate

Apollo Tyres, a leading tyre major, has reportedly entered into partnership with the Wildlife Trust of India to kick off a project to conserve mangroves in Kerala. Christened as Kannur Kandal Project - ‘kandal’ being the Malayalam word for mangroves - aims to ensure the survival of existing mangroves and increase the acreage of such habitats across Kannur, potentially making it a prototype for other coastal districts of Kerala and a model for the rest of the country.  

The site for Apollo Tyres-WTI’s project will be in Kunhimangalam village in Kannur district, which is one of the largest mangrove villages of Kerala. The project will establish a hub, located in the natural ecosystem, for mangrove-based education, serving as an open-air laboratory for research and promoting restoration through community and government participation.

Apollo Tyres is one of the leading tyre manufacturers in India with its product portfolio spread across tubeless and tube type tyres for cars, suvs, trucks, buses etc.

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