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Usha International to expand its rural retail format in rural pockets

26 May 2016 Evaluate

Usha International, which is treading the rural hinterland for future growth in Uttar Pradesh, planning to expand its rural retail format ‘Usha Joy Stores’ in rural pockets and tier-IV towns with population of less than 50,000. In this regard, the company is planning to open 60 such stores pan India during the current 2016-17 financial year.

Currently, Usha operates about half dozen rural format stores in Uttar Pradesh and Madhya Pradesh. UP, Bihar and Rajasthan were the biggest markets for the company's flagship product of sewing machines.

 

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