Tata Chemicals, the country's leading salt manufacturer and marketer, has launched a range of flavoured salts called 'Tata Salt Flavoritz' across major cities in India. The launch also marks the entry of the first indigenous brand of flavoured salts in India.
Flavoritz is currently available in three interesting flavours - Lemon Coriander, Red Paprika, Onion Garlic and an extension in the form of black ground pepper powder. The flavoured salts are available in 50gm packs and come in attractive hourglass shaped HDPE sprinkler bottles.
Tata Chemicals (TCL) is the second largest producer of soda ash in the world with manufacturing facilities spread across four continents. TCL is market leader in iodized salt segment and leading manufacturer of urea and phosphatic fertilizers. Its urea plant in Babrala in Uttar Pradesh is most energy efficient fertilizer plant in country.