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Kwality to invest around Rs 500 crore to expand production capacities

02 Jun 2016 Evaluate

Kwality is planning to invest around Rs 500 crore to expand production capacities to increase the share of retail sales to 70% from a current 30% of its turnover over a period of time. The company is also making a strategic business shift from B2B to B2C category with plans to roll out various high margin value-added dairy products. The company has roped in Bollywood Actor -- Akshay Kumar, as its brand ambassador to boost its presence in the retail segment. The company has engaged Ernst and Young as its IT transformation partner to facilitate transition from a B2B to a B2C company.

Further, the company has successfully come out of a branding-related legal dispute after Graviss holding, which had filed the legal suit, withdrew the case on 31st May, 2016. It is a very positive development in line with the company’s expectations and its business. The case was pending before the honourable Delhi High Court for a short span of time.

Kwality is India’s premier dairy foods company and has built leadership positions in branded and value added markets across the dairy sector. The product range includes milk (bulk pouched and tetra pack), pure ghee, pure cow ghee etc.

Kwality Share Price

2.14 0.00 (0.00%)
23-Feb-2021 18:59 View Price Chart
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