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IndusInd Bank launches new ad campaign on 'Fingerprint Banking'

01 Jul 2016 Evaluate

IndusInd Bank has launched an integrated advertising campaign to unveil its innovative service 'Fingerprint Banking'. It is the first bank in the country to launch this service where customers can do end-to-end banking transactions on its Mobile Banking app 'IndusMobile' by using just their fingerprint. The campaign features Farhan Akhtar, brand endoser for IndusInd Bank and multitalented actor Boman Irani.

Induslnd Bank caters to the needs of both consumer and corporate customers. Its technology platform supports multi-channel delivery capabilities. As on March 31, 2016, Induslnd Bank has 1,000 branches, and 1800 ATMs spread across 623 geographical locations of the country.

Peers
Company Name CMP
HDFC Bank 693.60
ICICI Bank 1398.25
Axis Bank 1218.80
Kotak Mahindra Bank 463.80
Indusind Bank 844.05
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