Trident enters into licensing agreement with Lagardere Active Group

04 Jul 2016 Evaluate

Trident, the leading global home textiles company has entered into a licensing agreement with France based Lagardere Active Group, to launch an exclusive range of home textiles under the world renowned French lifestyle brand ELLE DECOR in India, which is also related to the world’s largest selling fashion magazine, ELLE. The ELLE DECOR collection was recently launched by Trident at HGH India, 2016 in Mumbai.

ELLE DECOR is an international brand with French roots, with its products being sold in over 80 countries worldwide. The ELLE DECOR collection has been launched in India with a premium range of bed and bath linen under various collections such as the ‘Naïve Expressionist’ and ‘Elladro’ for bed linen; and ‘Elegance’, ‘Luminax’ and ‘Finesse’ for the bath collection.

Trident is the largest terry towel and wheat straw based paper manufacturer in the world.



Trident Share Price

25.38 -0.72 (-2.76%)
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Company Name CMP
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