SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

HUL to come up with Bru World Cafes in Mumbai

15 Jul 2011 Evaluate

Hindustan Unilever (HUL) has invested behind a clutch of businesses that are not typically FMCG by piloting the Bru World Cafes in Mumbai after entering the market of vending tea and coffee eight years ago.

The company decided to serve the consumer an entire cup of tea and introduced vending machines instead of Brooke Bond tea HUL's packaged brand, yielding the company about 50 paise per day per cup. This fetched the company Rs 3 per cup instead of 50 paise from selling packaged tea. The consumer goods behemoth was just beginning to tap the more profitable and contemporary consumption opportunities. The exploding network of urban cafes serving liquid coffee and tea at Rs 50 and above to mostly younger consumers made HUL research this segment as well.

Bru World Cafes plans to compete with Cafe Coffee Day, India's largest and pioneering cafe chain with nearly 1,200 outlets.  The on-premises vending opportunity for hot beverages is estimated at Rs 1,500 crore today. This brings HUL into a close contest with Nestle, the other major player in vending. But action in vending is revving up with Cafe Coffee Day and Fresh and Honest expanding presence and pitching for BPO-office contracts which are growing in number.

Hindustan Unilever Share Price

2241.10 101.65 (4.75%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
Hindustan Unilever 2241.10
Godrej Consumer Prod 1108.20
Dabur India 442.10
Colgate Palmol. (I) 2106.20
P&G Hygiene 10006.55
View more..

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through:

×