Kwality, India’s largest and fastest growing private dairy company has received capital commitment of up to Rs 520 crore though structured finance from KKR India, one of the biggest PE fund, to fuel its aggressive growth plans as the company continues to rapidly shift its business model towards B2C/retail segment. ICICI Securities PD is the financial advisor to the transaction.
The proceeds shall be utilized to fund capex to further strengthen milk procurement infrastructure solely for high-margin Value-Added Product categories including Cheese, Paneer, Table Butters, Tetra-Packs, flavoured milk and yoghurt among others. The company intends to roll out a series of such products in the near future. Additionally, funds will be deployed for part repayment of debt to improve cash flows and augment brand building activities.
The company has engaged reputed advertising and marketing firms for its brand building initiatives, namely McCann for Creative, Zenith Optimedia for Media Planning, and Digital Quotient for Social Media. The company has signed Bollywood Actor, Akshay Kumar, as its brand ambassador. Additionally, the company has roped in Ernst and Young (E&Y) as its IT transformation partner.
| Company Name | CMP |
|---|---|
| Varun Beverages | 474.05 |
| Nestle | 1285.65 |
| Britannia Inds | 5733.75 |
| LT Foods | 422.10 |
| Hatsun Agro Product | 979.20 |
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