Maruti Suzuki’s NEXA completes its one year of operations

28 Jul 2016 Evaluate

Maruti Suzuki India’s (MSIL) - new automotive sales channel - NEXA, has completed one year of operations. NEXA, one of the most important initiatives by the company in its journey of transformation, has redefined the car purchase experience in India.

Launched in July 2015, NEXA has enabled the company to attract new categories of customers to its fold. At present, the cars sold through NEXA are: premium cross-over, S-Cross and premium hatchback, Baleno.

NEXA has rapidly grown to 150 showrooms across 94 cities. Over 100,000 cars have been sold through NEXA. This is about 10% of Maruti Suzuki’s total domestic sales. The company plans to expand the number of NEXA outlets to 250 by March 2017. NEXA is expected to contribute 15% of MSIL sales by 2020.


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