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M&M’s arm expands Its Portfolio of NuPro Branded Pulses

09 Aug 2016 Evaluate

Mahindra Agri Solutions (MASL), a 100 percent subsidiary of Mahindra & Mahindra (M&M), has launched 4 new varieties of branded pulses under its NuPro brand in Mumbai. The expanded portfolio of NuPro pulses now includes Chana Dal, Moong Dal, Masoor Dal and Urad Dal in addition to the popular Tur Dal that was launched last year.

A 100 percent  vegetarian unpolished variety, NuPro branded pulses have minimum moisture content and are prepared by splitting through natural sun drying. As a result, NuPro pulses take up to 50 percent lesser cooking time compared to the average dal in the market. NuPro pulses are free from any chemical ingredient, ensuring consumers of the purest form of pulses. These pulses retain natural nutrients and are high on protein and vitamin which complement a healthy lifestyle. NuPro pulses are available across 4,300 outlets in Mumbai, in packages of 500 gm and 1 kg. Initially, Urad Dal will be sold in 500 gm pack only.

Mahindra will soon expand its footprint in other related value added products such as besan and increase its presence to other neighboring cities over the next 3 years.

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