Lycos’ advertising division - Brightcom has partnered with GeoEdge and Forensiq to enhance view ability measurement and improve fraud detection capabilities for clients. Working with Forensiq, a fraud detection company, Brightcom will channel all its advertising traffic through a fraud evaluation program to offer real-time detection for clients.
GeoEdge, an ad-verification provider, has a similar role, but from a publisher perspective. Partnering with GeoEdge will help Brightcom check for malicious creative’s, thereby improving transparency between the advertiser and publisher. There are many positives to the advent of programmatic advertising, and Brightcom is effectively harnessing the value of programmatic, improving user experience and quality of advertising.
Lycos is one of the original and most widely known Internet brands in the world, evolving from pioneering search on the web, into a family of three business units covering digital media, marketing, and Internet of Things (IoT).
| Company Name | CMP |
|---|---|
| TCS | 2430.75 |
| Infosys | 1168.40 |
| HCL Tech. | 1200.45 |
| Wipro | 200.80 |
| Tech Mahindra | 1470.80 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: