Lycos’ advertising division - Brightcom has partnered with GeoEdge and Forensiq to enhance view ability measurement and improve fraud detection capabilities for clients. Working with Forensiq, a fraud detection company, Brightcom will channel all its advertising traffic through a fraud evaluation program to offer real-time detection for clients.
GeoEdge, an ad-verification provider, has a similar role, but from a publisher perspective. Partnering with GeoEdge will help Brightcom check for malicious creative’s, thereby improving transparency between the advertiser and publisher. There are many positives to the advent of programmatic advertising, and Brightcom is effectively harnessing the value of programmatic, improving user experience and quality of advertising.
Lycos is one of the original and most widely known Internet brands in the world, evolving from pioneering search on the web, into a family of three business units covering digital media, marketing, and Internet of Things (IoT).
