Parag Milk Foods is reportedly planning to launch flavoured cheese slices. The company has successfully piloted five flavours of cheese slices and these products will be placed in the market. The company has roped in celebrity chef Ranveer Brar to advertise these products.
The company sells its cheese products under the ‘Go’ brand. With a market share of 32 percent, Parag is second only to Amul in the cheese category. Parag has the largest cheese manufacturing facility in India with a capacity of up to 40 million tonne (mt) per day and the company is planning to further expand it to 60 mt per day this financial year.
