Yes Bank, India’s fifth largest private sector bank, has launched its comprehensive portfolio of Credit Cards. The addition of this significant Credit Cards offering will enable Yes Bank, the fastest growing bank in India, to significantly boost its Retail Banking business, and offer a one stop solution for all the financial needs of its customers.
The bank has launched a total of seven Credit Card variants with Premium Lifestyle, Rewards and Cashback propositions. Segmented across its flagship customer segments Yes Prosperity and Yes First, these Credit Cards have been designed around the needs of credit card customers. The bank will focus on cross-selling this product to the strong base of existing customers, as well as through segmented acquisition programs.
The bank’s credit cards will be initially launched across the following ten cities Mumbai, Delhi, Bangalore, Chennai, Pune, Kolkata, Chandigarh, Ahmedabad, Hyderabad and Jaipur. The applications for cards can be made through bank’s website, bank’s branches in above ten cities or through the innovative channel of giving a missed call from mobile phone.
