Apollo Tyres launches concept retail outlet ‘Apollo Super Zone’ in Dubai

14 Apr 2012 Evaluate

Apollo Tyres, a leading Indian tyre major, has launched its first premier branded retail outlet, the Apollo Super Zone in Dubai. Designed to provide customers with an enhanced retail experience and a better feel for the brand and its products, the Apollo Super Zone is located in Al Qiyada, near the Dubai Police General Headquarters and is operated by Middle East Tyres LLC, Apollo Tyres’ business partners.

The above launch is part of the company’s ongoing expansion strategy for the Middle East region, which already provides around 30% of its export earnings out of India. Besides, Apollo Tyres already enjoys a considerable presence in the region through its distributors and business partners spread across 14 countries, which have been enhanced considerably by the establishment of a regional headquarters in Dubai, almost a year ago.

Apollo Tyres produces the entire range of automotive tyres for ultra and high speed passenger cars, truck and bus, farm, off-the-road, industrial and specialty applications like mining, retreaded tyres and retreading material. These are produced across Apollo’s eight manufacturing locations in India, Netherlands and Southern Africa.

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