Archies has informed that the Company is all set to show its funky side with a ‘Desi Twist’, following the launch of its new sub brand ‘Desi Archies’. ‘Desi Archies’ is a fun concept store that curates the essence of Handicrafts from across India along with the everyday utility products with a fun desi-Indian palette, to experience under one roof the diverse and exotic Indian art forms with its unique designs, ethnic look and sophisticated style. Company’s aim to cater the taste of the modem consumers looking for everyday products designed in an extraordinary way with dash of Indian-ness.
The above information is a part of company’s filings submitted to BSE.
