Archies has launched its new sub brand ‘Desi Archies’, a fun concept store that curates the essence of Handicrafts from across India along with the everyday utility products with a fun desi-Indian palette, to experience under one roof the diverse and exotic Indian art forms with its unique designs, ethnic look and sophisticated style.
The company aims to cater the taste of the modem consumers looking for everyday products designed in an extraordinary way with dash of Indian-ness.
Archies retails greeting cards, stationery, gifts, and other related products primarily in India. It also provides corporate gifts and fashion accessories.
