In order to improve market share, Crompton Greaves Consumer Electricals has reportedly charted out its business strategies. The 15% surge in the Q1FY17 against the industry growth rate of 10% has prompted the company to go aggressive to grow faster than the market.
The company is planning to propel this growth momentum and in this regards, it has identified five core areas including brand excellence, go to market excellence, portfolio excellence, and operational excellence. Though the company is a relatively late entrant in home appliances, it is expanding its reach and growing much faster than the market.
