Essel Propack gets a break-through in developing Tube for Hair Colour

02 Sep 2016 Evaluate

As part of its strategy of strengthening its non-oral care business, Essel Propack has invented hair colorant packaging with ‘Mystik’, a laminated plastic tube for packaging premium hair colorant and developers. Mystik is an innovation that culminated out of R&D efforts with creative play of different layers combined together to provide product stability & efficacy for a strong product like hair colorant & colour developer, providing protection right through the shoulder, neck & full body of the tube with maximum collapsibility.

The new innovation christened ‘Mystik’ is coupled with yet added innovation of specially designed cap with piercing capability that is required for the product to be consumed. Through ‘Mystik’ the Brand owners shall not have to look for alternatives for banned substances such as heavy metal, bis-phenol etc. which are not present in the laminated tubes, thereby ensuring safe usage and avoiding harmful chemicals.

Essel Propack is the largest specialty packaging company in India. The company operates through 25 state-of-the-art facilities in 13 countries.

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