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M&M’s flagship SUV Bolero sales crosses one-lakh mark

17 Apr 2012 Evaluate

Mahindra & Mahindra’s (M&M) flagship sports utility vehicle (SUV) Bolero has crossed the landmark sales of one-lakh mark in the last fiscal. The company has achieved sales of 100,686 units in the previous financial year as against 83,112 in FY 2010-11. Besides, the vehicle has also registered its highest ever annual sales since inception. It has also clocked its highest-ever monthly sales at 10,026 units in March.

In August 2000, the company had launched the vehicle and further upgraded the Bolero and rolled out its spanking new version with a new engine, interiors and exterior facelift last September. All these achievements have helped the Bolero notch up the seventh position among the top selling passenger vehicles in India in the last fiscal moving up from ninth in FY11. Significantly, Bolero is the only SUV to feature among the top 10 selling passenger vehicles in India.

Recently, M&M was planning to merge its research and development (R&D) units in the country under the newly-launched Mahindra Research Valley. The company has three R&D units in the country.

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