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ICICI Prudential to focus on pure term plans

16 Sep 2016 Evaluate

Life insurance major ICICI Prudential Life Insurance Company is planning to focus on pure term plans which offer better margin. Currently, it is just at 2.5 per cent of total first premium business but growing fast.

Currently, Unit Linked Investment Plans (ULIPs) constitute around 80 per cent of the total first premium income of the company. Margins in pure term plans are always higher than ULIP or traditional endowment products.

ICICI Prudential Life Insurance Company is a Mumbai based largest private sector life insurer in India. It offers a range of life insurance, health insurance and pension products and services to its customers. It offers the products and services through an extensive multi-channel sales network across India, including through the branches of bank partners, individual agents, corporate agents, employees, offices and its website.

ICICI Prudential Share Price

549.95 -7.80 (-1.40%)
21-Apr-2026 15:51 View Price Chart
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