HDFC Bank selects Adobe to deliver Personalized Customer Experiences

03 Oct 2016 Evaluate

HDFC Bank, has selected software major Adobe's 'Marketing Cloud' platform to deliver personalised digital experiences to its 37 million customers.

The Bank has developed a comprehensive e-mail marketing solution based on the Adobe platform that will span multiple outbound channels including email, SMS, social and mobile apps. The Bank will replace its current engine for outbound campaigns with an all new solution based on the 'Adobe Campaign' marketing solution.

HDFC Bank is one of India’s premier banks providing a wide range of financial products and services to its 32 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.

HDFC Bank Share Price

929.35 -6.30 (-0.67%)
30-Jan-2026 16:59 View Price Chart
Peers
Company Name CMP
HDFC Bank 929.35
ICICI Bank 1355.05
Axis Bank 1370.25
Kotak Mahindra Bank 408.00
Indusind Bank 895.35
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