In order to expand manufacturing across its categories, Blue Star is planning to invest Rs 450 crore in the next three years. The air-conditioner maker is getting consumer’s focus after entering the residential air conditioner and water purifier segment.
Having bagged a 10.5 per cent share in the air-conditioner segment, it is now eyeing a 15 per cent share in the water purifier segment in the next three years. Blue Star is already present in the water cooler segment for several decades where it claims to be a market leader with a 35 per cent share.
