Linc Pen and Plastic, a writing instruments maker, is likely to foray premium pen category by launching its brand ‘Cruiser’ by August. These pens will be priced above Rs 1,000 a piece. Currently premium pen market is dominated by global brands like Parker, Mont Blanc and Cross.
The company also plans to consolidate its pencil brands to two to three brands, as it has been a trend in the industry to have multiple pencil brands from the same company. The company plans to increase the prices by 3-5 per cent across select products from May to compensate the increasing cost.
