RBL Bank has entered into an agreement with Bajaj Finance for launching a series of co-branded credit cards in partnership for the Indian market. These co-branded credit cards are proposed to be launched in December 2016. These co-branded Credit Cards are proposed to be offered to Bajaj Finance’s existing as well as new customers.
The Bank will benefit by partnering with Bajaj Finance in this co-branded card offering as Bajaj Finance has around 29 years of existence with a strong customer franchise of around 18 million customers and 33,000+ distribution points with deep-rooted customer understanding.
Along with Bajaj Finance, RBL Bank aims to build a large franchise of digital and electronic payment users. RBL Bank with its focus on leveraging digital technology and partnerships aims to create frictionless customer experience and flexible consumer lending products.
