Ruchi Soya Industries, the country’s leading Agri and Food FMCG company, in association with State Bank of India (SBI) has launched 'Kisan Kalyan Ayojan'- an initiative aimed at supporting farmers in availing the benefits of digital banking post demonetization. To mark the launch of 'Kisan Kalyan Ayojan', a farmer awareness seminar was conducted on December 02, 2016, which was attended by close to 100 farmers and agricultural labours from villages near the city. Ruchi Soya & SBI's Kisan Kalyan Ayojan initiative will help the farmers to open bank accounts and will teach them about banking process through awareness seminars. Under this initiative, the company will ensure that the farmers receive their payment immediately through internet banking. Ruchi Soya further plans to expand this programme across the country encompassing other states like Maharashtra, Rajasthan, Andhra Pradesh and Gujarat.
Ruchi Soya is India’s leading FMCG Company, India’s number one cooking oil and soy food maker and marketer. It is also the highest exporter of soya meal, lecithin and other food ingredients from India.
