Manpasand Beverages, India's leading fruit juice player, has roped in actress Taapsee Pannu as brand ambassador for its 'Fruits Up' brand which is targeted at the urban consumer market. Taapsee, who has worked in Hindi movies (Baby, Pink) and the southern film industry, will get very well with the 'Fruits Up' brand as both are young and emerging stars in their own way. 'Fruits Up' is targeted at the urban consumer who, while being health conscious is open to try new things, and who better to represent this brand than a youth icon like Taapsee.
Conceptualized on the lines of satisfying taste buds without compromising on health, 'Fruits Up' will start TVC, ATL, BTL and Digital campaigns featuring Taapsee. The actress with her large fan following in Southern India will also help Fruits Up to reach out and penetrate in that market.
Manpasand Beverages is India’s only pure play beverage company with a flagship brand, ‘Mango Sip’. Its beverage brands are present in 24 states through more than 200,000 retailers, over 2,000 distributors and 200-plus super stockists.
