DLF Brands has launched multi brand anchor store in Neptune Magnet mall in Bhandup. The brand’s first store in Mumbai -- ‘Ave.neu’ -- will give tough competition to some of the renowned retail chains in the city.
The new store will sell international fashion labels under one roof retail format and DLF Brands has already tied up with brands in the luggage, watches, perfumes and sportswear categories. ‘Ave.neu’ will boast of an exciting display format with a unique design covering more premium labels in the market.
DLF Brands till now focused on opening exclusive stores for global fashion brands like DKNY, Alcott and Sunglasses Hut. DLF Brands is a subsidiary of realty major DLF and the store will be spread over an area of 19,000 sq ft. DLF Brands currently operates standalone stores for 11 global brands in India. The company has been instrumental in bringing to India some of the most sought after international brands including like Boggi Milano, DKNY, Alcott, Sunglass Hut, ELC and Mothercare.