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Tata Motors signs Akshay Kumar as brand ambassador for Commercial Vehicles Business

27 Dec 2016 Evaluate

Tata Motors, the country’s largest automotive player and among the top 10 truck and bus manufacturers globally, has signed Bollywood film star Akshay Kumar, as the brand ambassador for its Commercial Vehicle Business Unit. Indian Cinema’s ‘original Khiladi’ will make his blockbuster entry in this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles, slated in January 2017. Tata Motors’ association with Akshay Kumar for Commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.

The last six decades has been exciting for Tata Motors in the commercial vehicles space. Tata Motors has been the market leader in India in Commercial Vehicles with an unparalleled product range from sub 1 tonne to 49 tonne load applications. The company has been a pioneer in introducing innovative platforms like Ace, Prima and building customized solutions for all segments, including the defence business. The company has rolled out a series of initiatives to deliver best customer value, with technology being at the forefront. Today, the Tata Motors stable accounts for more than 70% of the last mile cargo-running mini-trucks in the country.

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