ICICI Bank has entered into partnership with Twitter that integrates a slew of digital customer care support features for the bank, benefiting millions of its customers with direct online response to their queries and feedback in real-time. ICICI is the first bank in India to implement the new features to its Twitter account for customer care.
The bank has activated the support indicator, introduced the message button and embedded deep links for moving a conversation from public to private thereby allowing customers to provide feedback on a service interaction. The features are available to businesses globally.
ICICI Bank is India’s largest private sector bank with consolidated total assets of $138.67 billion as of March 31, 2016. Its subsidiaries include India’s leading private sector insurance companies, securities brokerage firm and mutual fund. The Bank’s presence currently spans 17 countries, including India.
