Ambuja Cements has reportedly entered into agreement with ICICI Bank to drive cashless transactions among its business partners -- retailers, contractors and masons -- and help them to open current accounts for regular business transactions.
The Lafarge Holcim-owned company has launched a pan-India ‘Go Cashless’ campaign in the wake of demonetisation of high-value currency by the government. The campaign is targeted to help its business partners conduct cashless transactions with ease and create awareness on various cashless options available, including swipe machines and other bank services.
Ambuja Cements is a part of a global conglomerate Holcim. The company has five integrated cement manufacturing plants and eight cement grinding units across the country.
